Good companies pay attention to the social networking sites their customers and employees inhabit. They watch their behaviors, they listen to their concerns, they apologize when their companies make mistakes, they are transparent and honest, and engage their audiences and employees to foster growth, increase brand awareness, and tap their collective knowledge to improve their bottom lines.
If business leaders are unaware of how social networking sites operate, what their culture is like, and how people behave on these sites, then their employees' activities there may impact their company in any number of ways.
- Can employees really write whatever they want on a social networking site? Should they?
- Are they entitled to privacy on social networking sites--whether they are engaging in social media activities while at work or on weekends, on their own devices?
- How private is private when it's shared with 250 “friends?”
- What's HR to do?
A Necessary Evil: Managing Employee Activity on Facebook, Twitter, LinkedIn … and the Hundreds of Other Social Media Sites by SHRM Online Manager and Editor, Aliah D. Wright explores the best management practices in this rapidly evolving workplace reality.
Anyone who manages employees who access social media from the palms of their hands, must stay abreast of the constantly shifting ways social media is evolving business strategy while helping employees maintain productivity and avoid damaging reputations. In addition, managers must help employees be mindful of corporate values while safeguarding corporate data. This first of its kind, people management book will help business leaders, HR professionals, and line managers guide employees in their use of such sites while balancing productivity and help HR professionals set policies that do both.
Table of Contents
Foreword by Henry G. “Hank” Jackson, CEO, SHRM
Chapter 1. It’s Social Media: Forget Control, Adopt Integration
Chapter 2. What Is Social Media?
Chapter 3. Reconsidering Your Expectations, or All Work and No Play Makes Jack and Jill Dull Employees
Chapter 4. Why Social Media Engagement is Important, or Why Facebook and Twitter, and LinkedIn Are Not Evil
Chapter 5. Embracing Social Media
Chapter 6. Social Recruiting, or Why Job Boards Should Be Afraid of It
Chapter 7. Online Safety
Chapter 8. Productivity: Your Perception Might Not Fit Reality
Chapter 9. Selling Social Media to Your CEO
Chapter 10. Why You Need a Social Media Evangelist
Chapter 11. Rules Are Rules
Chapter 12. Making it Fit
Appendix – Social Media Resource Guide
About the Author
Aliah D. Wright, an editor/manager for SHRM Online, is a subject matter expert on HR technology, social media, and digital communication trends.
- Additional Information
Name A Necessary Evil: Managing Employee Activity on Facebook, Twitter, LinkedIn … and the Hundreds of Other Social Media Sites SKU 61.19501 Year published 2013 Page count 220 Publisher SHRM ISBN 9781586443412 Author Aliah D. Wright Format Paperback
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