More than a decade ago, The Gallup Organization used its database of more than 1 million employee and manager interviews to identify the dozen elements most important for sustaining high performance.

'Building a High Morale Workplace' looks at what those in charge should do to develop a workplace environment that is upbeat and inspires commitment and high performance.

Research shows that it costs five times as much to acquire a new customer as it does to keep an existing customer. Therefore, it is important for organizations to understand what they can do to build customer loyalty and keep their customers.