Research shows that it costs five times as much to acquire a new customer as it does to keep an existing customer. Therefore, it is important for organizations to understand what they can do to build customer loyalty and keep their customers. Building Customer Loyalty: How You Can Help Keep Customers Returning provides tips adn techniques for offering superior service to clients and customers and helps you learn to create positive customer experiences, build lasting customer relations, and attract new customers while retaining current customers. You'll learn to treat each customer as an individual and personalize customer service to satisfy every customer.