Companies operating in Asia find themselves confronted by obstacles that hinder development and progress. Completely revised and updated, this book identifies the transformation of the competitive landscape post-crisis. By focusing on the main difficulties faced by companies, the book provides a series of strategies for business success and shows how to avoid failure in Asia. This edition includes coverage of relevant developments, including the SARS crisis and the crackdown on CD and VCD piracy. This is the essential guide for companies who want to make it Big in Asia.