China's economy, despite recently weathered challenges, continues to prove attractive to foreign investors, expanding businesses, and entrepreneurs seeking global opportunities. This handbook has been written for anyone with an interest in doing business in China, including the consultants and specialists who work with global companies, but it is far more than an introduction to the Chinese market. Combining a deep knowledge of Chinese culture with her recent experience and continuing work with managers who do business in this sleeping economic superpower, the author brings to bear a thorough analysis of subtle nuances in the Chinese market, making this book appropriate even for long-time China investors.

About the Author
BIRGIT ZINZIUS is a leading international consultant on business and management in Asia, especially China, where she lived and teached for several years. She is the founder and Managing Director of the Seminar for Intercultural Communication and International Management, and has published various books about China, its business and culture.