Building and nurturing an internal brand is as critical to an organization's success as promoting an external brand. When employees are personally connected and committed to a brand, they deliver a positive brand message to customers through their behavior and interactions. This book shows leaders across a business how to work together to identify the company values attached to their brand and how to inspire employees to embrace them.
Written by the architects of the legendary employer branding strategies at Yahoo! and Southwest Airlines, the book provides the first detailed, step-by-step guide for creating strong brands from the inside out. They include numerous practical examples, case histories from employee-friendly businesses (Yahoo!, Southwest, and others), and helpful tools readers can immediately implement.
Look for Libby Sartain's new book!
Coming March 2009, Libby's new book, Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand, will be available. The SHRMStore will begin taking pre-sales January 2009. This book takes a close look at how businesses around the world can put their employer brands to work to successfully confront specific (and serious) talent challenges: from recruitment and retention, to reward and motivate employees, to apply the precision of market segmentation to the broad challenges of finding and keeping talent.
