Generational conflict has been a fact of business life for decades, but today's workforce is an unusual challenge composed of four dramatically different generations. Motivating the "What's in it For Me?" Workforce will help managers understand the distinct behaviors, priorities, and loyalties of each generation and motivate all employees to work better and smarter. As a consultant to Fortune 500 and other organizations, Cam Marston has researched the full range of intergenerational employee conflict and resolution. His work inside large companies and small has given him extraordinary insight into how the older, entrenched generations—Matures and Baby Boomers—are being challenged by the new generations coming into positions of power—Gen Xers and New Millennials.
In explaining the qualities young employees look for in their leaders, Marston illustrates the steps employers can take to retain and hire the best talent.Motivating the "What's in it For Me?" Workforce addresses the most important concerns managers face when working with different generations and provides clear solutions you can start using today. Topics include:
How can I build a team with four generations?
How can I motivate employees who don't buy into the "pay your dues" mentality?
What can the younger generations learn from the Boomers about work?
How can I give critiques and/or reprimands without my employees losing their enthusiasm?
