Based around the author's 7C's model (Client, Clarify, Create, Change, Confirm, Continue, Close), this book takes the reader through each stage, from understanding the client's need, through to successful assignment completion and developing new business out of that success. With the help of the crib notes on the pull-out back pocket guide, the 7C's model will show you how to improve your professionalism, and deliver clear and demonstrable results to clients, bringing them back for more.