This article is the fourth in the 2005 Research Quarterly series

Today’s business environment requires a robust, enterprise-wide plan to deal with unexpected crises. Company reputation and brand and the trust and loyalty of stakeholders are all critical factors in the background of crisis management. At the helm, HR leaders play a strategic role in organizational sustainability to contribute tangible deliverables through advance preparation, including safety and security initiatives, leadership development, talent management and solid communication plans to support crisis management.

This article is a repirnt from the September 2005 issue of HR Magazine.