To achieve sustained competitive advantage, you must create and deliver something that's valuable, rare, and hard to imitate -- and you can't do that with a run-of-the-mill workforce. Your workforce needs to be strikingly different, obsessively focused on delivering on your unique value proposition. Compared with everyone else's workforce, your people need to be downright strange. This book is about everything it takes to build a workforce that's strange and extraordinary enough to execute on your most powerful strategies and your unique value proposition. It's about understanding exactly how your workforce needs to be different... creating an end-to-end Strange Workforce Value Chain... implementing workforce systems that support your unique goals... establishing detailed metrics based on what makes you unique... using those metrics to drive clarity throughout your entire organization, and steer it towards success.

About the Author
Dr. Daniel M. Cable is Sarah Graham Kenan Distinguished Scholar and Professor of Management at the University of North Carolina at Chapel Hill's Kenan-Flagler Business School. His consulting and teaching focus on aligning human systems with company strategy; his consulting clients have ranged from Sony Ericsson to The Bureau of Naval Personnel. Dr. Cable has served on the editorial boards of the Academy of Management Journal, Journal of Applied Psychology, and other publications; and holds the McCormick Award for Distinguished Early Career Contributions from the Society for Industrial and Organizational Psychology. He holds a Ph.D. from Cornell.