While much has been written about how to attract, retain, and engage the up-and-coming Gen X and Gen Y crowd, Igniting Gen B and Gen V follows the lessons of success from leading Employers of Choice--Google to Wal-Mart--that show how to release full engagement, capture knowledge, train skills, and create a new culture that leverages the talents and experiences of Boomer and Veteran employees. Incorporating dozens of corporate examples, checklists, tools, and the very latest research, this five-step program to engagement shows how t assess the demographics, redefine retirement and the job, provide flexilibity, mandate performance, and make engagement part of the culture.
Law firms will lose 50 percent of their current partners over the next 5 to 7 years. Forty percent of the Centers for Disease Control's workforce is eligible for retirement in 2008. Baby boomers are poised to retire in droves with not nearly enough "up-and-comers" to take their place.
Set against this bleak prognosis of a diminishing workforce and a burgeoning deficit of experienced and engaged workers--IGNITING GEN B AND GEN V demonstrates the new business reality: staying ahead of the curve is no longer just about recruiting new talent. Noted talent management expert Nancy Ahlrichs delivers both cutting-edge research and pioneering lessons on how the most competitive companies in America are tapping into the innovation and creativity of their long-time employees, developing an organization-wide competency in employee engagement, and changing the direction of their bottom line.
From Ford to Wal-Mart to Google, dozens of "employers of choice" examples illustrate what it takes to release full engagement, capture knowledge, train skills, and reengage all employeess--especially long-time boomers and veterans coasting to retirement. Incorporating a set of checklists, tips, techniques, and tools, Ahlrichs's five-step program offers how-tos for assessing demographics, redefining retirement and the job, providing flexibility, mandating performance, and making engagement part of the culture.
