"In these challenging economic times,
your people are your most important asset."

In 2008, SHRM launched an impressive media campaign to educate the non-HR audience about the importance and value of the human resources profession. As part of that campaign, ads ran on CNN, Fox News Channel and Fox Business Network throughout the presidential campaign as well as in Business Week and Harvard Business Review. With the success of this campaign, SHRM reproduced the print ads in poster format. 

Measuring 16 x 20, not only do these posters show pride in your SHRM membership and your HR profession, but they display an important message that resounds with your staff, your company's employees and the senior level management team.

The message on this glossy, high quality poster reads:

"Today's businesses face a host of challenges: rising health care costs, shifting workforce demographics, growing global competition, recruiting and retaining top talent. Human resource professionals anticipate and find solutions to some of your toughest problems. We strengthen your most important asset -- your people -- to help ensure success in these challenging economic times. Meeting the challenges of a changing world."

The Day/ Night Poster and Working Together Poster are also available.