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199 Ideas: Membership Recruitment and Retention

SKU# 48.56555

Member: $27.95
Non-Member: $29.95
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Recruiting and retaining members takes a lot of hard work, creativity, and communication to cut through today's intensifying competition. Everyone gets a little stale, and often associations find themselves in the same old trap of 'this is how we've always done it.'; With our brand new 199 Ideas: Membership Recruitment and Retention you'll take your recruitment and retention efforts to new levels. Here's an advance look at how you can use it to boost your efforts:

Show up the competition-tap into the grapevine for great ideas; Put this top marketing tool to work to get the most bang for your buck (and don't forget to do this one thing that can make or break a campaign.); Tap into the most often overlooked group of potential members-they're right in front of you; 7 ways to segment your lists to better target your markets; Use of the 'magic words' to boost direct mail responses; Drive more traffic to your website with this little-known secret; and much more!

Smart, savvy recruitment and retention ideas that really work!

Additional Information
Name 199 Ideas: Membership Recruitment and Retention
SKU 48.56555
Year published 2009
Page count 88
Publisher ASAE
ISBN 9780880343138
Author ASAE & The Center's Membership Section Council
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