Market-defining since it was first introduced, International Business with Global Resource CD, Power Web and World Map, 4th edition, continues to set the standard for international business textbooks. Charles Hill's reputation as a leading thinker and actor in the international arena precede him, and he is regularly asked to explain world economic events on National Public Radio. His expertise lends itself to a book that is thorough and up-to-date. Because many issues in international business are complex, they necessitate exploration of pros and cons of economic theories, government policies, business strategies, organizational structures, etc. The author challenges the often shallow explanations that other books offer, while maintaining a tight integrated flow between the chapters. Hill's book is practical in nature, focusing on managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
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Name International Business w/ Global Resource CD SKU 48.15587 Year published 2002 Page count 736 Publisher McGraw-Hill/Irwin ISBN 9780072553741 Author Charles W. L. Hill Format N/A
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